One of the best ways to spread the word or to share ideas about a topic on the internet is via the use of social media sites like Twitter. For bloggers on specific topics, Twitter can be a great publishing companion in order to drive traffic and readers to newly-published articles or posts. Here are a few ways many bloggers have chosen to use social media to their benefit.
Linking a New Post on Twitter
Many blogs offer readers the option to "suscribe" to the site and receive updates to when new articles are posted. But how do new potential readers become aware of new content on a blog? Perhaps the easiest way for a blogger to spread the word on a new post is by posting, or "tweeting", a link to the article on his or her Twitter status.
This can be accomplished by simply copying and pasting the blog's direct link into a new tweet. Since tweets are limited to 140 characters, many bloggers will simply include the title of a new post along with the direct URL to the blog. However, many Twitter applications for smartphones and computers are available that will "shrink" the URL, allowing for more text to be included within the tweet.
Start Conversations on Twitter Related to a Blog Topic
Another effective way bloggers drive traffic to their websites via Twitter is by simply starting a conversation via tweets. For example, if a blogger manages a golf-themed site, he or she can follow and engage with professional golfers and golf journalists who also have Twitter accounts. In doing so, thousands of people on Twitter can potentially view this conversation and choose to retweet or reply to specific items discussed in the process. As time goes on and follower-number increases, every tweet sent by the blogger will be seen by more people very quickly, thus creating the "viral" information sharing crucial for business and blogging success via social media.
Follow Leaders in the Industry
As Twitter continues to grow in popularity, more and more CEO's, Presidents, and other industry leaders are joining the social media site in order to reach out to potential customers and investors. However, this also makes key industry voices available to bloggers as well. For example, the same golf blogger mentioned above can follow the presidents and C-level executives of most popular golf brands. In some cases, these industry leaders will also take the time to respond to "everyday bloggers", thus including the recipient's Twitter name in their response. The result? Every other person following that executive will now see the Twitter account name of the new blogger. In these cases, it is highly likely that the blogger's follower list will increase substantially.
Adam Fonseca - Adam Fonseca is a certified Lean Six Sigma Change Agent and an accomplished golf writer. He currently works in health care ...
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